The combined use of YouTube and Ooyala allows the re-use of video content while taking advantage of the individual strengths of these two web video platforms. Ooyala delivers high quality video to browsers, smartphones, and tablets, including integrated social sharing, analytics, and custom channel player options, while avoiding third-party advertisements. Although the video quality on YouTube is lower, it's overwhelming strength is it's social network and search prominence, as the second most searched site after Google. CMA also re-purposed marketing content for University Audi's television commercials.