The concept is a mix of custom cocktails and Northwestern Asian food in a contemporary setting of modern and sleek design notes. CMA needed to develop a logo that spoke to the style of the offerings, and also complemented the surroundings of the space, while fitting in with the area's existing dining and bar culture.

We feel that effective branding begins with a clean, distinct logo that conveys quality and triggers recognition. After developing the logo and working through our brand development process, we were able to easily migrate the design through the rest of the marketing collateral, including the identity system, signage, gift and promo cards, menus, and take away promotions.