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LET'S
MAKE
BEAUTIFUL
NEWS
TOGETHER

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MEET THE
folks
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the
CURTAIN

giving back…

LIFE
IS ABOUT THE
BALANCE
OF GIVE
AND TAKE

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THE
FIRST
GREAT IDEA
IS ON THE
HOUSE

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WE'RE
ONLY AS
AWESOME
AS OUR LAST
PROJECT

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LET'S TURN
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INTO BIG
SOLUTIONS

Monday, 27 June 2011 08:50

A Fresh Face for TRA

Written by  Gary Hurley



Keeping website content fresh and up to date is a vital component of a brand's web marketing program. Not only does this fundamental strategy provide website visitors with fresh, engaging content, but also stimulates and elevates your search ranking. Google, Yahoo and Bing all place an emphasis in their respective search algorithms on fresh website content. Websites that are frequently updated and maintained are more engaging and this is recognized and rewarded by the search giants. Websites that stagnate, sink to the bottom of search results.

Local landscape architect, Thomas Rengstorf Associates, keeps it's portfolio website alive and kicking with frequent updates to their portfolio of projects. CMA helped TRA with a summer portfolio refresh of new projects at www.thomasrengstorfassociates.com. This simple yet dynamic site incorporates a fresh homepage technique with random-load imagery that directly links to a selection of featured projects. This provides repeat visitors and search engines with a fresh face for each visit.

If your site is a little musty, we're ready and willing to roll up our sleeves!

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