Creative Media Alliance

When Google first launched its new social platform a couple of weeks ago, a number of media brands — including Sesame Street and the tech blog Mashable — rushed to set up pages on the network as a way of staking their claim, in the same way that many have set up what used to be called Facebook “fan” pages. But while Facebook allows corporate entities to have a presence on its network, Google said that it wasn’t ready for branded pages just yet. Instead, it asked most companies to wait, and said it would be rolling them out over…

As an Irish transplant, I'm well versed with the venerable history of the Seanchaí (Gaelic for storyteller) who was a fixture in Irish communities, and who's role it was to hand down local oral history from generation to generation.  These walking talking social hubs even predated the written word in ancient Celtic villages.  Their oral histories were memorized in long songlike poems and shared with all who would listen.

The Tap House Grill in downtown Seattle features the largest selection of Northwest beers on tap. This client wanted to extend their online presence with custom Facebook content to increase brand awareness, online traffic and ultimately, sales. Creative Media Alliance created branded custom Facebook Tabs for their 160 beer menu and a happy hour special just for their Facebook audience fans, with hooks back to their website, and vice versa with social hooks from their website to Facebook. The beer menu tab also functioned as the default landing tab for non-fans rather than dropping them onto the wall, and the…

One of the biggest trends in mobile marketing and advertising is the use of Quick Response codes known as QR codes. Knowing what a QR code is and how it can help your business will keep you ahead of the curve and give you an advantage over your competition.

Keeping website content fresh and up to date is a vital component of a brand's web marketing program. Not only does this fundamental strategy provide website visitors with fresh, engaging content, but also stimulates and elevates your search ranking. Google, Yahoo and Bing all place an emphasis in their respective search algorithms on fresh website content. Websites that are frequently updated and maintained are more engaging and this is recognized and rewarded by the search giants. Websites that stagnate, sink to the bottom of search results.