If you want engage your customers where they're spending increasing amounts of time, you'd do well to be social. From Facebook to Twitter, YouTube to Flickr, LinkedIn to Google Plus, CMA is 100% dialed in to social media marketing. No one-size-fits-all here though. We'll create and implement a customized social media plan to meet your company's specific needs. Rich analytics and reputation management, round out the picture with a unique insight into engagement, content, gender, age, and other relevant demographics.
REPUTATION MANAGEMENT
Everyone has easy access to online soapboxes these days, so who's keeping track of what your customers are saying about you? Turn a perceived negative into a huge positive by tracking, participating and managing your online brand conversation. If your customers are talking to you, they want to know that you're listening and participating in the dialog. Let CMA help you shine a light into these dark corners of the internet.
BLOGS
We have designed and created blogs for various clients. Whether a client needs a stand-alone blog or an integrated blog framework, we have the solution. Blogs are a great way to create an online dialog with an audience through news/event postings and moderated visitor comments. Simple browser updates flattens the learning curve and promotes prolific content updating. Customers can follow a brand via email updates, real simple syndication (RSS) updates, text updates, and direct web access. Visitors who can choose their preferred method of communication are happy visitors. Additionally, blogs are very search engine friendly and can help drive additional traffic to the website.
We have designed specialty Facebook tabs for the healthcare, hospitality, and retail industries. These specialty tabs demonstrate the uniqueness of the brand, and push their message. Additionally, these tabs can guarantee that visitors to the Facebook page immediately see prominent news and information. Working with each brand, we can create one or more Facebook tabs to emphasize specific services, news, or even upcoming events.
We can customize a Twitter account to include a brand logo and address, ensuring that information and brand identity are at the forefront of the Twitter page. We can also work to create a good base of followers, and suggest ways the client can engage with their audience, in order to them you reach the right people.
EMAIL MARKETING
Email marketing is a tried and true practice for building a base of followers, and for getting out any new or prominent information about a brand. Our email marketing services are focused on fostering permission-based customer loyalty programs. We implement the best possible practices for gathering customer contact information through the website marketing program, along with siloed email repositories, customer relationship systems, and other electronic and physical customer connection points. We follow the best practices for customer privacy, spam guidelines, and honoring un-subscribe requests. We manage all aspects of email campaign design, delivery, and analytics.